Last updated: August 2026
ArteVia is the trading name of Shiyu Zheng, known professionally as Alina Zheng, a sole trader based in the United Kingdom. These terms describe how I work with clients. They apply alongside whatever we agree in writing for a specific engagement. Where the two differ, our signed agreement wins.
Before any work begins, I'll set out in writing what I'm doing, how much time it's expected to take, and what it costs. Nothing starts until you've confirmed it. If the work changes shape along the way, we agree the change before I act on it.
I do the work myself. If part of it would be better handled by someone I bring in — a bookkeeper, a designer — I'll agree that with you first, and I stay responsible for their work and for keeping your business confidential.
Fees are agreed in advance, either as a day rate, an hourly rate, or a fixed project fee. Invoices are issued monthly in arrears and payable within 14 days. For fixed-price project work, I ask for 50% before starting and the balance on completion. If an invoice is overdue, I may pause work until the account is settled.
I am not currently registered for VAT, so no VAT is added. If that changes I'll tell you before it appears on an invoice.
Anything I need to buy for your work — a domain, hosting, printing, a stock image, a licensed font — I agree with you first and recharge at cost. Where possible I register these in your name, so they are yours from the start. Where that is not possible, I'll transfer them to you on request.
I need timely access to the information, accounts and people involved, and reasonably prompt answers when something needs a decision. Where a delay on your side affects a deadline, I'll tell you as early as I can.
Everything I see in the course of your work stays confidential — correspondence, contracts, fees, artist relationships, plans. This continues after our work together ends — indefinitely for fees, contracts and plans not yet announced, and for three years for everything else. I will not name you as a client or use your work as an example without asking you first.
Three things sit outside this: anything already public, anything I already knew before you told me, and anything a court or regulator requires me to hand over. If I'm ever compelled to disclose something of yours, I'll tell you first where I'm allowed to.
If you'd rather have this as a signed agreement before we talk in detail, ask and I'll send a mutual NDA.
Where the work means handling personal data on your behalf — your inbox, your mailing list, your performers' details — data protection law applies on top of the confidentiality above, and we sign a data processing agreement setting out what I may do with it. The agreement forms part of our engagement. My privacy policy covers information you give me about yourself.
Anything I create specifically for you — documents, templates, systems, schedules — belongs to you once it's been paid for. General methods, checklists and ways of working that I bring with me remain mine to use elsewhere.
Some work includes material I do not own — a licensed font, a stock image, software someone else wrote. Those come to you on the terms of their own licence, which I'll tell you about at the time.
Either of us can end an ongoing arrangement with four weeks' written notice. Work completed up to that point is invoiced as normal. Fixed-price project work runs to completion unless we agree to stop it, in which case I invoice for the part already done.
Either of us can end the arrangement immediately if the other is in serious breach — an invoice still unpaid after a reminder, for instance.
My liability for any claim is limited to the fees paid for the work in question. I am not liable for indirect losses, or for outcomes that depend on third parties such as venues, suppliers or platforms.
Nothing here limits my liability for death or personal injury caused by negligence, for fraud, or for anything else the law does not allow to be limited.
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute.
If anything is unclear, email me: hello@arte-via.uk.